I came across a tweet by someone disappointed with waiting time in a doctor’s clinic in Mumbai. The tweet had touched a raw nerve among both patients and doctors. Patients find it hard to believe that an appointment at 6PM can mean anything from 6 PM to 8 PM and doctors find it hard to stick to appointment times.
Some patients are even willing to pay for zero wait times, priority slots etc – at least in Mumbai. So I ran a series of twitter polls to understand the issue better.
Here are the results and my interpretation. (Yours might vary – feel free to post in the comments)
Disclaimer: The Twitter poll is not “scientific”, but serves as a starting point for discussion
Patient’s perspective
Nearly 60% of patients are willing to pay more for shorter wait times. Most of them are willing to pay 25 -50 % extra. So if the consulting fee is 500, they might pay Rs.625.
Doctor’s perspective
Most doctors are wary of express/priority pass as they think it will lead to negative PR and alienation of existing clientele. However, they are open to investing in technical solutions to the problem and are willing to pay anywhere between Rs.5000 per year (some are willing pay more too).
Insights
So is an express ticket a good idea because patients don’t mind? Probably it’s not as much taboo as doctors think it is, however it is unlikely to solve the problem. Most people are willing to pay 25 % extra because they think that is what it will take to get immediate appointments. However a 25% hike can be easily afforded by many people and the “special queue” will get almost as big as the “normal queue”.
“Smart scheduling” solutions can potentially adapt to the moving queue and update the waiting patient in real time, the status of the queue, how fast it is moving and whether their 6 PM appointment is indeed possible at 6 PM or only at 7 PM. For this to happen
- Such a product should exist
- Doctors should be willing to pay the asking price for that product
Q1 I am not sure. Q2 is roughly Rs 5000 to 10000. Given that there are thousands of clinics in India, it is upto the software makers to do a market research and find out if this a viable solution.
This is an opportunity for tech companies – or indie developer teams.